Cal vs. Stanford, 1946

Kinda love the cover. Such a fun-loving looking bear. They look like they’d be friends.

This was the first Big Game since 1942. Chesterfield took the opportunity to teach fans the ABC’s of cigarettes. The Indians took the opportunity to teach their Bear friends about football, 25-6.

1946_Cover_mediumchesterfield

You can find some more inside page scans here.