Time out for a Chesterfield!
TCU 14, Baylor 6. Great Wexler cover with jumping quarterback, featuring Baylor’s Ronny Bull and TCU’s Bob Lilly.
Texas A&M 7, TCU 0. The player is running with the pack of Oasis Cigarettes. Brilliant.
The Buckeyes beat the Hoosiers 46-7 in Columbus on Oct. 1, 1949.
The Blue Devils beat the Mustangs 14-6 in Durham on Oct. 13, 1956. The program has another great Murray Olderman comic, this one of Duke receiver Buddy Bass. And the obligatory Lucky Strikes ad isn’t just of a dude with a helmet or of a cheerleader’s megaphone turned into a nicotine cornucopia, but actually has…
Kinda love the cover. Such a fun-loving looking bear. They look like they’d be friends. This was the first Big Game since 1942. Chesterfield took the opportunity to teach fans the ABC’s of cigarettes. The Indians took the opportunity to teach their Bear friends about football, 25-6. You can find some more inside page scans…
The Fighting Illini crushed Stanford on New Year’s Day 1952. Keep scrolling for a classic College Kids Love Chesterfields cigarette centerfold and some great videos of the game (the second has Illinois players reminiscing about the victory). You can read the AP writeup, and see some photos from the game, here.
The Tigers blanked the Gators 13-0 at home in Cliff Hare Stadium on Oct. 1., 1955—a victory Auburn fans apparently deem worthy of framing. Great cover, nice Chesterfield Cigarettes centerfold (those suckers were made with AccuRay).
October 10, 1970. The Irish plowed through Army 51-10 in Notre Dame Stadium. Awesome cover.
The cover features a sailor serenading a leprechaun with a sea shanty or something, which the leprechaun looks like he’s enjoying… appropriately as it’d turn out: The Irish shutout Navy 6-0 at Memorial Stadium in Baltimore. There’s a Naval Aviators ad on the back cover and a Lucky Strike roster centerfold, our first on the…