Cal vs. Stanford, 1946

Kinda love the cover. Such a fun-loving looking bear. They look like they’d be friends. This was the first Big Game since 1942. Chesterfield took the opportunity to teach fans the ABC’s of cigarettes. The Indians took the opportunity to teach their Bear friends about football, 25-6. You can find some more inside page scans…

Illinois vs. Stanford, 1952 Rose Bowl

The Fighting Illini crushed Stanford on New Year’s Day 1952.  Keep scrolling for a classic College Kids Love Chesterfields cigarette centerfold and some great videos of the game (the second has Illinois players reminiscing about the victory). You can read the AP writeup, and see some photos from the game, here.